Modern-day artificial intelligence (AI) meets email marketing, the powerful communications channel born in the 1970s. It’s like Siri and Secretariat teamed up.

OK, jokes aside, AI has improved the way marketers and developers create engaging email campaigns. Because of it, email teams can now use AI to personalize content, predict engagement, choose optimal send times, and ultimately, drive conversions. It’s pretty nifty stuff.

But we’re getting ahead of ourselves. Let’s take a step back and define AI-based email marketing—then we can get into all the things you can do with it.

What is AI-based email marketing?

AI-based email marketing is a form of machine learning. In an email program, it’s the set of rules and processes that allows programs to analyze hundreds or thousands of inboxes for marketers to create better, more personalized content for subscribers.

AI can help email teams understand deep insights, such as:

• Which subject lines perform better

• What times recipients tend to open emails

• What the optimal frequency for sending emails is

• When to send an abandoned cart email

• Which new segments to include in your email list

• How recipients interact with your emails

• How to personalize future content to better engage subscribers

In a nutshell, AI can help email teams know what kind of email to send, to whom, when, and how often. However, AI doesn’t replace marketers or developers but rather helps streamline their processes and analyze (and use) big data in real time.

AI for email marketing benefits and use cases

AI is a game-changer for email marketing teams, whether you’re a team of 1 or 100. Here are a few of the benefits of using AI in your email program:

1. Personalization

AI learns about each of your customers: their history, engagement behaviors, interests, and habits. It then uses this information to determine what product recommendations, discounts, or freebies will best resonate with each recipient on your list.

So, when someone visits your website and browses a certain selection of items, AI can retarget that potential customer via email if they abandon their cart before checkout. It’ll know what items they were looking at and let them know if there’s been a price change, discount, or it’s close to selling out.

This level of personalization goes beyond adding someone’s first name to an email. It engages with them based on their behaviors, increasing their chance of converting to a customer.

2. Efficiency

Humans can do practically anything you ask your email marketing AI to do—it just takes a money-wasting amount of time. Email automations and AI optimizations let your email marketing teams focus on big-picture problem-solving and solutions rather than choosing individual send times or sifting through product recommendations to send to a single customer on your list of 200,000.

AI also analyzes your email programs’ performance and customer behavior in real time, which means you can use the data from yesterday’s email campaign to inform tomorrow’s send. And you can accomplish this without having a team of dedicated data scientists constantly sifting through your analytics to pull out email optimization insights. 

3. Optimization

AI can also help your email program, even if your program is already crushing it. When optimizing an email, AI makes teeny-weeny tweaks that add up to a big difference. For example, AI can help optimize your email program by:

Adjusting the send time to better align with customer behavior

Recommending a different subject line that’ll likely get a higher open rate

Segmenting your audience to increase the likelihood of engagement and conversion

4. Automation

You and your marketing team won’t always be at your computer when a customer needs help or an email recipient joins your email list. Nor should you manually route customers through a journey that AI can guide them.

AI-powered email automation can help you send the right content, to the right recipient, at the right time. It can use prewritten copy, promotions, links, and blog post snippets to engage your audience without any human intervention.

Plus, your AI-powered email campaigns continue to improve themselves by consuming data and making changes. So, if an automated email doesn’t perform well, AI will adjust future campaigns to improve the content, timing, or promotion.

5. Journey mapping

AI can automate and optimize the email journey for each subscriber based on their interactions with your emails. From welcome sequences that set the first impression to re-engagement campaigns that drive interest, AI helps write messages that guide each subscribe toward the next best action.

6. Real-time personalization

Imagine being able to offer promotions and content that adjust in real-time based on user actions. For example, if a customer abandons their cart, AI can trigger an immediate follow-up email offering a time-sensitive discount or additional product recommendations based on their browsing behavior.

7. Dynamic content

AI can create dynamic and interactive emails that change based on the recipient’s interactions. For example, an email could display different content each time it’s opened based on the latest stock availability, weather updates, or user preferences.

AI is rapidly transforming email marketing, empowering businesses to deliver more relevant and engaging experiences to their customers.  BuyersFlow leverages the power of AI to streamline your workflow and craft high-converting email campaigns.

Our AI-powered features include:

• AI Email Writer: Effortlessly generate personalized email copy tailored to your audience segments and marketing goals.

• Smart Segmentation: Automatically categorize subscribers based on behavior and demographics for laser-focused campaigns.

• Predictive Sending: Leverage AI insights to schedule emails for optimal open and click-through rates.

• Real-time Analytics: Gain a comprehensive understanding of campaign performance and make data-driven decisions for continuous improvement.

Ready to harness the potential of AI email marketing? Sign up for a free BuyersFlow trial today and experience the difference!

By implementing these AI-powered strategies, you can transform your email marketing efforts from generic blasts to personalized journeys that nurture leads, drive conversions, and cultivate lasting customer relationships.